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Location based services can increase airport efficiency

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Using location based services can increase airport efficiency and boost customer satisfaction levels and revenues, writes Walkbase CMO, Juha Mattsson.

It’s summer which only means one thing in the UK – holiday season.

Last year over four million passengers travelled through Edinburgh Airport in the four months between June and September – making it the busiest summer ever.

And Heathrow Europe’s busiest airport, had its busiest day on record on 17th August 2014 with 241,412 passing through its gates. You have got to hand it to the Brits; they sure do love a holiday.

As the masses stock up on suntan lotion, don their Ray Bans and fedoras and head off for a week of sun, sea and sand – have airports got themselves ready of the summer?

We now live in a world where everything is becoming more connected, changing the way we live, travel and operate business. With consumers owning more devices than ever before, it’s becoming even easier to be connected with other people and the online world.

C…