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Ryanair named second-worst brand in the WORLD for customer service

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Ryanair named second-worst brand in the WORLD for customer service, but AXA insurance comes top of the poll.

Simplicity index ranks brands for products, services, interactions and communications.

Despite recent efforts to transform its reputation, the budget airline was one of the worst-performing brands overall in Siegel+Gale's 2014 simplicity index.

In a survey of over 12,000 customers in eight countries, Ryanair was named the second worst-ranked brand, based on ease of customer use of a company's products, services, interactions and communications

Primary customer complaints against the airline were Ryanair's badly designed website and poor customer service that 'leaves the onus on the customer.'

The airline's app was also named a major cause for headaches, with many having difficulty in downloading mobile boarding passes.

'The pricing is far too complicated and isn’t put forward honestly,' one respondent said of the airline. 'There’s so many v…

The penny finally drops at Ryanair as they transform into a super family-friendly airline

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What an amazing turnaround for the once nickle and dime airline that used to treat its passengers as people to fleece, and even considered to charge for toilet visits. If you have never been on a Ryanair flight before, then read the below article to get a taste of the former experience.

Daring to fly with Ryanair

Ryanair issued 2 profit warnings in the past year, blaming the impact of:

The strong pound High fuel costs Increased competition They claim these factors forced the airline to cut fares, however there was no mention publicly of the poor passenger experience.

The penny has now dropped and things are now set to change as a result of Ryanair's "Always Getting Better programme" which pledges a commitment to the continued improvement of the customer experience.

The first interesting measure is the "Ryanair Family Extra", which offers families a range of discounts and an improved service for people travelling with children.
As a result families w…

Ryanair set to charge passengers extra taxes on prepaid Spanish flights

Ryanair recently sent an email to already booked and confirmed passengers travelling to and from Spain, which read something like this... 
RYANAIR LETTER Dear Customer,
The Spanish 2012 budget was passed into law on Saturday 30 June, as a result all airlines are obliged, with effect from 1 July onwards to collect increased Spanish airport departure taxes from all passengers booked on flights after that date.

It appears that the increased Spanish airport departure tax may also apply retrospectively to customers who booked flights before the 2nd July 2012 and are travelling from the 1st July onwards.

In accordance with Ryanair's General Terms and Conditions of Travel (Article 4.2.2) we hereby advise passengers that we may be forced to debit passengers for the increased airport departure tax imposed by the Spanish government for all flights departing from Spain which were booked before the 2nd July 2012 for travel from the 1st July 2012 onwards.

Once the Spanish authorities confirm whe…

Ryanair launches one million €8 seat sale

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Ryanair on the 05 October announced that from midnight it would release one million €8 seats – including taxes and charges - for travel on Tuesdays, Wednesdays and Thursdays in November. The low-cost Irish carrier will be commencing flights from Larnaca to Brussels in November and from Larnaca to Barcelona as of December so the offer would apply only to the Brussels flights. The “all in” low fares will be available on over 500 of Ryanair’s European routes but must be booked on www.ryanair.com before midnight on Thursday this week. Read More

Ryanair announces second route

LOW-COST airline Ryanair announced the opening of the much-anticipated second route out of Larnaca yesterday, which will be to Barcelona in Spain, it said. The new route will begin in December 2010 and follows the initial route to Charleroi Belgium which was announced last month. Ryanair said yesterday they expect the two new routes to deliver over 60,000 passengers to Larnaca and create up to 60 new jobs. Fares for flights to Barcelona start at €34.99 one-way, and are already on sale on www.ryanair.com. Melissa Corrigan, Ryanair sales manager for Cyprus said yesterday: “Ryanair is delighted to announce its second Cyprus route from Larnaca to Barcelona. Along with the route to Brussels Charleroi, it will provide consumers and visitors with really low fares for the first time. “Ryanair’s 60,000 passengers per annum to and from Larnaca will sustain 60 jobs”. Asked about the new route, Hermes Airports’ boss Alfred van der Meer said yesterday: “Hermes is pleased to see Ryanair proceeding with i…