Daring to fly with Ryanair
Ryanair issued 2 profit warnings in the past year, blaming the impact of:
- The strong pound
- High fuel costs
- Increased competition
The penny has now dropped and things are now set to change as a result of Ryanair's "Always Getting Better programme" which pledges a commitment to the continued improvement of the customer experience.
The first interesting measure is the "Ryanair Family Extra", which offers families a range of discounts and an improved service for people travelling with children.
As a result families will now be offered:
- 50% allocated seating discounts on children’s seats
- 50% off checked-in bags for children
- Discounted priority boarding
- 50% off travel insurance for children
- Reduced infant fees (now £20)
- Free 5kg infant bag allowance
With respect to babies, Ryanair bosses announced that bottle warming and baby changing facilities will feature on board every plane (naturally most parents expect this anyhow). Families will also be permitted 2 free pieces of infant equipment in the hold, such as:
- Booster seats
- Car seats
- Travel cots
No doubt this is welcome news for all families across Europe and is a breathe of fresh air to see such a positive approach by Ryanair after years of negativity.
In the big Ryanair picture, this is the latest news in a sequence of customer experience improvements including but not limited to:
- Proper allocated seating
- A free second carry-on bag
- Reduced fees
- A new website
Next on the agenda for Ryanair is:
- A brand new app
- Mobile boarding passes (launch July 2014)
- A tailored business product
- Continued low fares
It seems that even with Ryanair the passenger experience is important after all!