The scourge of Shrinkflation eats away at the man in the street like a cancer!

The authorities that be in the US, UK and much of Europe are currently managing their respective economies on the basis of maintaining low interest rates and especially in the case of the US, flooding the system with money, now termed as "Quantitive Easing". 

The next stage of the cycle is likely to be high inflation, however the main manufacturers of food, beverage and household goods are desperate to keep reporting profits in a never ending cycle of perceived growth, which is for many of the wrong reasons considered a good thing.

In the current economic reality, many of the manufacturers in the West realize that profits cannot be achieved by simply raising prices. Subsequently, they are turning to a subtle Shrinkflation, which is where the prices are stay the same, but the items on sale are shrinking in size, value or quantity. 

Just consider for a moment what is happening across the Western world right now...manufacturers and retailers are subtly introducing reduced sizes and disguising them as special offers or re-launches.

Another way that Shrinkflation manifests is by substituting ingredients of quality with cheaper alternatives and hoping that no-ones notices. 

Here are some classic examples:
  • Inserting a cheaper Horse meat into Hamburgers. 
  • Reducing the number of crisps in packets and replacing it with compressed air (which also weighs) to maintain the same weight and price. 
  • Mars bars used to be bigger and could actually fill you up. Not any longer. 
  • Yorkie bars (now reduced by 14%) once advertised as ideal for burly lorry drivers are ‘no longer big enough for truckers’.
The shrinking occurred almost covertly over the past few years, with many customers being none the wiser. This article was designed to generate awareness of the Shrinkflation phenomenon.